doja cat brings back mexican pizza

The first brand partnership where the brand partner was paid to talk shit about the brand.

And talk shit she did.


 

It broke the internet, the TikTok part of the internet, and occasionally the Taco Bell marketing team.

But it was all worth it when fans literally broke the Taco Bell app on Mexican Pizza release day. It was the biggest sales day in the history of the app.

 
 
 
 

Role: Sr Team

ECD: Bea Danger

CDs: Jeremiah Wassom, Stephanie Kohnen and Dan Jordan